Meet the Partner

Coast Dental, a prominent dental practice with a commitment to delivering exceptional oral healthcare, recognized the need to enhance their online presence and optimize patient acquisition. Seeking expertise in Facebook and Google Ads, they partnered with our marketing agency. Our mission was to assist Coast Dental in decreasing their cost of patient acquisition, generating fresh leads, and substantially improving online engagement and visibility.

Goals & Challenges

The primary objectives set for this campaign were:

• Decrease Cost of Acquisition: Achieve a significant reduction in the cost associated with acquiring new patients and online visitors, thereby enhancing the efficiency of marketing expenditure.
• Increase Monthly Leads: Generate a substantial increase in the number of leads through various digital channels, allowing Coast Dental to grow its patient base.
• Increase Return on Ad Spend (ROAS): Improve the efficiency of advertising efforts by maximizing the return on investment.

Several challenges were identified at the outset of our partnership with Coast Dental:

• Limited Online Visibility: Coast Dental faced challenges in reaching a broader online audience and establishing a robust online presence.
• Competitive Landscape: The dental industry is highly competitive, demanding a unique approach to stand out in the digital space.
• Budget Constraints: Coast Dental operated within a constrained marketing budget, requiring a cost-effective approach to achieve their ambitious goals.

Approach & Strategy

• Thorough Market Analysis: We conducted an extensive analysis of the local dental market, studying competition and trends to inform a data-driven strategy.
• Customized Ad Campaigns: Drawing on our expertise in Facebook and Google Ads, we meticulously designed highly targeted ad campaigns. These campaigns were thoughtfully created to align with Coast Dental’s brand identity and resonate with the most relevant audience at ideal times.
• Keyword Optimization: In our Google Ads campaigns, we performed meticulous keyword research and optimization to ensure Coast Dental’s visibility in relevant search results.
• Conversion-Focused Funnels: We implemented funnels optimized for conversions, simplifying the patient journey to make it effortless for potential leads to engage with Coast Dental and take desired actions.
• Continuous Monitoring and Refinement: Our team maintained vigilant monitoring of campaign performance, utilizing real-time data insights to make strategic adjustments, optimize ad spending, and maximize results.

Meet the Partner

Hibiscus Dental is a reputable dental practice committed to providing top-notch oral healthcare services to patients in their community. Recognizing the importance of expanding their online presence and optimizing patient acquisition, they partnered with our marketing agency. As specialists in Facebook and Google Ads, we aimed to assist Hibiscus Dental in decreasing their cost of acquisition, generating new leads, and boosting online engagement and visibility.

Goals & Challenges

The primary objectives set for this campaign were:

• Decrease Cost of Acquisition: To significantly reduce the cost of acquiring new patients and online visitors, thereby improving the efficiency of marketing expenditure.
• Increase Monthly Leads: Generate a substantial increase in the number of leads through various digital channels, enabling Hibiscus Dental to grow its patient base.
• Increase Landing Page Views: Enhance engagement with Hibiscus Dental’s online content and services by increasing the number of visitors to their landing pages.

Several challenges were identified at the outset of our partnership with Hibiscus Dental:

• Limited Online Visibility: Hibiscus Dental faced challenges in reaching a wider online audience and establishing a robust online presence.
• Competitive Landscape: The dental industry is highly competitive, necessitating a unique approach to stand out in the digital space.
• Budget Constraints: Hibiscus Dental operated within a constrained marketing budget, requiring a cost-effective strategy to achieve their ambitious goals.

Approach & Strategy

• Comprehensive Market Analysis: We conducted an extensive analysis of the local dental market, examining competition and trends to inform our data-driven strategy.
• Customized Ad Campaigns: Leveraging our expertise in Facebook and Google Ads, we crafted highly targeted ad campaigns. These campaigns were designed to align with Hibiscus Dental’s brand identity and resonate with the right audience at the optimal times.
• Keyword Optimization: In our Google Ads campaigns, we conducted meticulous keyword research and optimization to ensure Hibiscus Dental’s visibility in relevant search results.
• Conversion-Focused Funnels: We implemented conversion-oriented funnels to streamline the patient journey, making it effortless for potential leads to engage with Hibiscus Dental and take desired actions.
• Continuous Monitoring and Refinement: Our team closely monitored campaign performance, utilizing real-time data insights to make strategic adjustments, optimize ad spend, and maximize results.